Strange Fruit moves home…
Strange Fruit Radio has moved.
Strange Fruit Radio, the radio service to champion new artists and bands as well as looking back at the classic alternatives, has moved ‘home’ – or more accurately – servers!
The service, which can actually trace its origins as far back as 2004, the year that one of its inspirations late Radio One presenter, John Peel passed away, but has only come into being in its own right since 2015.
Strange Fruit was only ever intended to be a technical challenge after Nathan King, its founder, got involved in a community radio station based at his local college, for whom he used to work as a Computer Technician.
However, the timing was extraordinary. While trying to get ‘blessing’ for the service by the Ravenscroft family (Peel’s real name), King was advised that Global (owners of XFM/Radio X) were possibly “about to make changes to the station”.
Those ‘changes’ were to re-brand from XFM to Radio X, and so Strange Fruit Radio was re-launched on 1st September, 2015 – 18 years to the date since the original Xfm had been launched – and launched a new website on 21st September, the date Radio X launched.
“The opportunity was too good to miss”, admits King, who proceeded to promote the station on the XFM/Radio X Facebook page – the result was extraordinary. “The Facebook Group had about 11 ‘likes’ at the time, and went up to about 300”, admits King, “Global should have closed down their Facebook page like they did with Twitter, but didn’t and furthermore none of our posts were deleted, so I think we had someone on our side!”
If a world record exists for such a thing, Nathan would hold this status for either starting or being the driving force behind no less than five radio stations, although sensationally, doesn’t think Strange Fruit Radio will be the toughest to get going – his intention is to take the station to professional status at some stage.
“Online radio doesn’t really have anything working specifically against it, it suffers from a major lack of public awareness, similar to digital radio, and one has to continually promote via social media”, says Nathan, who suggests his toughest task was moving one hospital radio station he managed for nearly 20 years to another site, “Hospital’s were and are being closed down, we had Ofcom and the Trust working, if not against us, certainly not helping, but we got there in the end”.
However he feels that the next couple of years will be pivotal for establishing Strange Fruit Radio firmly in the public’s mind. “2017 promises to be an awful year for broadcast radio”, remarks King with plans for de-regulation this and next year mooted, “if these changes happen it spells the end of the road for what’s left of I.L.R. (Independent Local Radio), and in the longer term possibly the end or at least the dilution of the major radio brands, as they are owned by media companies who also own T.V. stations, and know the real money is to be made from T.V. rather than radio”.
Strange Fruit Radio broadcasts on more platforms than any other, including Tune-In, Virtual Radio, and its own customed Apps. It also boasts three channels and music news. The service can can be found at strangefruitradio.co.uk This site will no longer be updated.